ABOUT
SOUTHERN LEAF

Southern Leaf, a 5th-generation sweet potato farm in Vardaman, Mississippi—the “Sweet Potato Capital of the World”—blends time-honored farming traditions with modern innovation. Rooted in family heritage and community pride, Southern Leaf stands out in the industry, delivering fresh, flavorful, and responsibly grown sweet potatoes with every harvest.

Family-Owned and Operated

As a 5th-generation farm, Southern Leaf has a rich legacy of dedication, hard work, and knowledge passed down through the generations. The family’s commitment to farming goes back over a century, and they have witnessed firsthand how sweet potato farming has evolved over the years. This long-standing experience has equipped Southern Leaf with the expertise to produce consistently high-quality sweet potatoes year after year.

Located in Vardaman, Mississippi

Nestled in the heart of the Mississippi Delta, Vardaman offers the perfect growing conditions for sweet potatoes. The area’s soil, climate, and agricultural heritage make it an ideal place for cultivating these nutritious, flavorful tubers. As one of the largest sweet potato-producing areas in the country, Vardaman has earned its nickname as the “Sweet Potato Capital of the World,” and Southern Leaf is proud to be a key contributor to this legacy.

Modern Innovation Meets Tradition

While Southern Leaf honors the traditions of farming, they also embrace cutting-edge technology and sustainable practices. Their farm is equipped with state-of-the-art washing and sizing equipment to ensure their sweet potatoes meet the highest standards. The farm also employs a traceability program, ensuring that each bin of sweet potatoes can be traced back to its specific origin, providing transparency and confidence to customers.

Year-Round Commitment

Southern Leaf is committed to ensuring the availability of high-quality sweet potatoes throughout the year. To maintain optimal conditions for storage and freshness, they operate multiple buildings equipped with cooling units and sensors that prevent overheating, ensuring the sweet potatoes remain in prime condition until they reach consumers.

Customer-Centric Approach

At Southern Leaf, the customer’s needs are a top priority. They offer specialty packing services, allowing customers to request sweet potatoes in any size or format that suits their specific needs. Whether it’s for large-scale distribution or smaller, custom orders, Southern Leaf works to fulfill those requests with precision and care.

Seamless Distribution

With offices in both Canada and the United States, and with the ability to converse in English, French and Spanish, Southern Leaf’s supply chain and broad transportation network can confidently distribute sweet potatoes across both nations to every sector — from chain stores to independent grocery stores to wholesalers and food service organizations.

A Legacy of Excellence

Southern Leaf’s commitment to quality, family values, and innovation has made it a trusted name in the sweet potato industry. From the first generation to the fifth, the farm continues to grow and adapt while honoring the principles that have guided it for over a century. Whether you’re enjoying their sweet potatoes at the dinner table or seeing them in markets across the country, you can be assured that Southern Leaf is a brand built on generations of expertise and a passion for quality agriculture.

Our Team

Joel
Laurin

Canadian Sales Director

Clay-Wilson-Web

Clay
Wilson

Warehouse Manager/Grower

Kimberly-Laurin

Kimberly
Laurin

President

Hunter
Spencer

Sales Representative

We would love to speak with you about our farm partner, our process, our quality, and how we can economically bring field fresh sweet potatoes direct to your warehouse.